About Me.
As Creative Director, I spearheaded first-in-market, data-driven campaigns for Google at Essence Mediacom, offering Creative Consultancy for Brand Partnerships that deeply connected with audiences.
With over a decade immersed in art-based creativity at agencies like Havas, TBWA, JWT, and Iris, I’ve crafted disruptive, award-winning campaigns for Heineken, Adidas, and Tiger Beer.
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I’m fueled by a relentless drive to push creative boundaries, always exploring new avenues to amplify campaign impact. As a leader, my passion lies in nurturing talent and fostering collaboration across diverse disciplines, igniting innovative ideas and achieving remarkable outcomes.
Experience
SEP 2019 - MAY 2024
EssenceMediacom | Google Adrenaline Team
Digital Creative Director
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AUG 2017 - AUG 2019
Havas Media
Freelance Snr Digital Creative
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FEB - JULY 2017
Sapient Razorfish
Freelance UI/UX Designer
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MAY 2015 - JAN 2017
TBWA
Snr Art Director
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FEB 2014 - APR 2015
JWT
Freelance Art Director
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April 2008 – May 2014
Iris Worldwide
Art Director
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Awards
Google Voice Search / MX Player India
Silver Emvie for Best Media Innovation
Google Nest Australia
​Think with Google: 3 compelling Use Cases for AI, according to Creative Leads​​​
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Heineken Social Tree
Bronze | Creative Circle Awards
Finalist | Outdoor Ambient | AdFest
Bronze | EFFIES
Best Promotion Marketing | PMAA
Gold | Best Experiential Marketing | PMAA
Silver | Best Brand Building Campaign | PMAA
Silver & Crystal | Outdoor Media | Ad Stars
adidas Gram Challenge
Sliver for EFFIE Awards
PMAA’s Best Small Budget Campaign,
Leisure Products / Other Consumer Goods
MMA worldwide globe award ​
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Heineken Deep Down & Deadly
PMAA’s Best Event or Experiential Marketing ​
PETA
Young Guns International People's Choice Winner
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Skills & Expertises
Data Driven Marketing
Addressable Content Programmatic Advertising
Brand Partnership
Creative & Art Direction
Creative Problem Solving
Experiential Marketing
Strategy Planning
Social & Content Strategy
Retail Marketing
Illustration & Visualiser
Branding & Marketing