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Vincent Tay

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Bridging Craft,
Creative, Media
& Technology

Hi! I’m Vincent, an Integrated creative who helped supercharge Google’s brand storytelling through technology-enabled creative systems, drawing on 10+ years of agency experience at TBWA and Iris.

Work

Social Tree Powered by Friendship

Social, Outdoor, Digital Installation, Print, Brand Activation, Experiential Marketing

Google Pixel Battery Battle

Data Driven, Programmatic, Digital Media

Summer Moments Made Perfect

Data Driven, Addressable, Digital Media, Social

Bringing Search to Social

Data Driven, Addressable, Social

Havoline: Fueling Your Freedom

Film, Art Direction

Skills & Expertise

Creative Direction & Brand Strategy · Digital & Social Fluency · Experiential & Retail Design · AI Creative Systems · Creative Automation & DCO · User-Centred Experience Design · Data & Performance Thinking · Programmatic Integration · Brand Partnerships · Commercial & Client Leadership

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